cold war Essay - 1325 Words

World War II divided Korea into a Communist, northern half and an American-occupied southern half, divided at the 38th parallel. The Korean War began when the North Korean Communist army crossed invaded non-Communist South Korea. As North Korean army, armed with Soviet tanks, quickly overran South Korea, the United States came to South Koreas aid. General Douglas MacArthur, who had been overseeing the post World War II affair of Japan, sent the US forces, which began to hold off the North Koreans at Pusan, at the southernmost tip of Korea. Although Korea was not strategically important to the United States, the political environment at this stage of the Cold War was such that policymakers did not want to appear soft on Communism. The US†¦show more content†¦The US tried using strategic bombing to intimidate the Communists into negotiating a peace treaty, but they wouldnt budge, especially on the issue of Prisoner of War. Neither side wanted to appear weak, so the talks went on occasionally breaking down for months. Only after Eisenhower, who was a war hero and was unafraid of Republican criticism became President, could the US make substantial compromises to the Communists. In 1953 a peace treaty was signed at Panmunjom that ended the Korean War, returning Korea to a divided status essentially the same as before the war. Neither the war nor its outcome did much to lessen the eras Cold War tension. Korea and its neighbor Manchuria had been of great importance to the USSR, the Peoples Republic of China and Japan since the nineteenth century. Following this tradition, after World War II the USSR made an attempt to occupy Korea. Not wanting the Soviets to grab too much territory, the US occupied the southern half of Korea, south of the 38th Parallel. Much as it had in Germany just after World War Two, these two occupations set the status quo North Korea, that area of the Korean peninsula north of the 38th parallel became Communist, while South Korea was the province of a nationalist anti-Communist government. nbsp;nbsp;nbsp;nbsp;nbsp;The Korean War erupted on June 25, 1950 in the middle of the burgeoning Cold War, an international struggle betweenShow MoreRelatedThe War Of The Cold War Essay1525 Words   |  7 PagesOne major war ended and another to begin. The Cold war lasted about 45 years. There were no direct military campaigns between the United States and Soviet Union. However, billions of dollars and millions of lives were lost. The United States emerged as the greatest power from World War 2. (Give Me Liberty 896) The country boasted about having the most powerful navy and air force. The United states accounted for about half of the world’s manufacturing capacity, which it alone created the atomic bombRead MoreThe War Of The Cold War757 Words   |  4 PagesAs tensions continued to augment profoundly throughout the latter half of the Cold War period, they brought forth a movement from a previous bipolar conflicting course, to one of a more multipolar nature. These tension s were now not only restricted to the Soviet Union and United states, but amongst multiple other nations of the globe. It became a general consensus that a notion of ‘peace’ was sought globally, hence, the emergence of dà ©tente. The nature of this idea in the short term conveyed itselfRead MoreThe War Of The Cold War1123 Words   |  5 PagesThe Cold War consist of tensions between the Soviets and the U.S. vying for dominance, and expansion throughout the world. Their complete different ideologies and vision of the postwar prevented them from working together. Stalin wants to punish Germany and make them pay outrageous sum of money for reparation. However, Truman has a different plan than Stalin. Truman believes that industrialization and democracy in Germany and throughout the world would ensure postwar stability. Stalin also wantedRead MoreThe Cold War1676 Words   |  7 PagesHistorical Context: The Cold War started by the end of the Second World War. The aim of this war was to spread opposing ideologies of Capitalism and Communism by the two world superpowers without the result of a hot war. The war was between the Capitalist West - namely: the United States of America, Britain and France – and Communist East – known to be Russia and all the satellite states which communism had taken over. An agreement made at the Yalta meeting of 1945 was that Germany would be dividedRead MoreThe War Of The Cold War2020 Words   |  9 Pages How Did America, With the Help Of Ronald Reagan, Win The Cold War? The Cold War was a â€Å"competition† between the Soviet Union and the United States of America, occurring from approximately 1945 through 1991. The Cold War received its name because it did not evolve into armed warfare or physical conflict. The 46-year-long war began immediately after the conclusion of World War II. Some believe it was Joseph Stalin who started it by saying, â€Å"He hated westerners in the same way as Hitler hated JewsRead MoreThe War Of The Cold War2020 Words   |  9 Pages How Did America, With the Help Of Ronald Reagan, Win The Cold War? The Cold War was a â€Å"competition† between the Soviet Union and the United States of America, occurring from approximately 1945 through 1991. The Cold War received its name because it did not evolve into armed warfare or physical conflict. The 46-year-long war began immediately after the conclusion of World War II. Some believe it was Joseph Stalin who started it by saying, â€Å"He hated westerners in the same way as Hitler hated JewsRead MoreThe War Of The Cold War1253 Words   |  6 PagesFor almost 15 years the U.S. has been in a constant state of war. Various terrorist organizations, from al-Quade, to the Taliban, and now Islamic State in Iraq and Syria (ISIS) have maintained our focus so much so that we have almost forgotten about prior threats. Ten years prior to the start of the conflict in the Middle East, the Cold War had officially concluded, ending almost 45 years of server political and military tensions between the U.S. and Russian following WWII. During thi s period ofRead MoreThe Cold War1537 Words   |  7 Pagesseem and that every mental event in life its self can be perceived and interpreted many ways which are all true for each of the participants but not as a truth for all. This fed the cold war paranoia that even your next-door neighbor would be a communist. With the impending insanity of the M.A.D. policies of the cold war cultivated a nationwide paranoia that was brought out in many films like Dr. Strange-Love. In 1967 Theodore J. Flicker wrote and produced The President s Analyst which presents theRead MoreThe War Of The Cold War2250 Words   |  9 PagesDuring the year 1945, there were quite a few reasons for the start of the Cold War. Hysteria was one of the major catalysts towards the start of the Cold War. Many American citizens shared the extensive fear of communist attacks against America, while the USSR (Union of Soviet Socialist Republics) feared the same from the Americans. Another reason being that the United Stat es wouldn’t share their advances in the study of nuclear fission due to the USSR’s aim of spreading world communism. The USSRRead MoreThe Cold War And The Soviet War911 Words   |  4 PagesThe Cold War began at the resolution of WWII and continued into the 1990’s. The Cold War was fueled by many factors such as ideological differences, mutual mistrust, America’s fear of the spread of communism, and nuclear weapons. The war ultimately resulted in the collapse of communism. The war was supported by allied nations although the main instigators of the war were Russia and the United States. A major short term factor that lead to the Cold War was USSR’s fear of America’s newly acquired

The New Technology Of Cell Phones - 991 Words

A modern craze now is the new technology of cell phones. Everyone feels that they need them at almost every moment of the day. It may be normal in social life, but in the business world, this may cause a problem. With people glued to their cell phones, it is tough for anyone to really focus on anything. From Samsung, iOS, iPhone, LG, to Nokia, everyone is after the newest trends in the social world of technology. Some may feel the need to compete with one another to see whom has the better model. As fun and competitive as it may be, this could be a weakness in their professional life. Not only do people feel the need to get the next big thing, they have to use it at all time. Even when the timing is not right at all. They can be far too attached. It is as if their phones rule their lives without most realizing it. Time and time again, people choose to make everything about themselves known to everyone else via social media sites. Those user have to tell everyone else everything that is happening to them at that moment. If not themselves, they will spend the word of news they have just received, be it humble event or unruly rumor. To fit in at that moment, people will post anything. Via the popular cell phone they are sporting, everything is revealed to all. Even about their professional live, though they are not as engaged in it as they are their blogs and post. Some may try to put the phone down, but find it quite difficult. That phone that people would â€Å"die† for couldShow MoreRelatedCell Phones And Its Effect On Campus999 Words   |  4 Pagesis in an emergency, no one wouldn’t go to look for a pay phone on a street in this era. Even if they looked for, it would be extremely hard to get one. Cell phone is the item which one person has at least one now. When I found myself in the middle school, I got my first cell phone, and it wasn’t that everyone has. In fact, none of my friend had one, therefore, there were no rules of cell phone use on the campus. At the time, the cell phone was only for the call. We weren’t able to play games or searchRead MoreHow the Cell Phone Has Changed Our Lives Essay818 Words   |  4 PagesHow the Cell Phone has Changed our Lives The cell phone, or mobile phone, has become a large part of our American culture. You see them wherever you go, and in the hands of every group dynamic. This technology seems to have appeared overnight, and it is probably going to be with us for a very long time. They are used for both personal and business demand, and have an interesting future as well. Our lives have changed quite dramatically with the invention of the cell phone, with both good and arguablyRead MoreCell Phones And Its Impact On Human Life1499 Words   |  6 PagesTechnology has advanced rapidly over the past several decades. However, nothing seems as impactful as the advancement of cell phones and their abilities. Advancement in cell phone computers has led to technologies that have improved the overall quality of human life. Today s modern cell phones combine multiple devices into one, which gives the cell phone many different uses. The advancement in cell phones has impacted the way humans interact with each ot her as well as form relationships. CellRead MoreEffects of Having a Cell Phone in Elementary School1183 Words   |  5 Pages Technology has dominated our lives in every direction. Children are growing up in a digital era; a world full of technology. Since our world is full of technology every child is growing up wanting to be a part of the latest portable technologies. Children younger and younger are exposed to the latest technologies as the technology advances. Determining whether or not it is appropriate for elementary school students to be able to carry their cell phones in school is very difficult. Parents and guardiansRead MoreCell Phone Technology1488 Words   |  6 PagesCell Phone Technology The cell phone technology that is ever changing by the day was scientifically invented and born back in the early 1980’s. Science was the main key to the birth of the cell phone which was put together by the Motorola Company who today is still making cell phones. Before the cell phone came out the car phone was the first mobile phone which were very large and had to be hooked up to a briefcase which supplied the power for the mobile phone. Science was the utilized to createRead MoreCell phone addiction1352 Words   |  6 Pagesï » ¿Final paper about cell phone addiction Over the years, cell phone addiction has gained public attention. There are several reasons why this case can attract some many researchers to study this.. First of all, mobile phone is new technology and some people have curiosity. They try to understand what will happen when they download new cell phone application. Studying in this field would allow business corporation to earn much money. Second, certain mobile phone behaviors are considered to be problematicRead MoreCell Phone Evolution: Good and Bad1252 Words   |  6 PagesCell Phone Evolution: Good and Bad Since the beginning of the industrial revolution, the world has become a smaller and faster place. The time used to travel to far distances has decreased. The growth of new technologies, traveling and communicating has become simple daily tasks for many people. Through the growth of global communication, people have become closer to others across the globe, and business has gone world wide. One invention that came along with the technological revolution is theRead MoreTechnology And Its Impact On Our Society1620 Words   |  7 PagesTechnology is scientific development that helps solving problems and increases human abilities. In the society nowadays, technologies are the center of connecting with people all over the world and impact our society in a big way. If we look back thirty years ago, not everyone had all of new technologies and knew an idea of getting information at anytime and anywhere from a World Wide Web. Because of these technologies, people have opportunities to imp roving their knowledge of world via InternetRead MoreEffects Of Technology On Society s Society1246 Words   |  5 Pages Effects of Technology on Society Many years ago, historians believe the future would be an amazing technologically advanced place filled with robots and time traveling. But today no one seems to be shocked by all of the advancements (Negative Effects of Technology). The computers are controlling minds, and humans are acting more as robots than citizens. Over the last few decades, there has been a dramatic improvement in the development and use of technology. Workplaces have gone fromRead MoreCell Phone Coverage: More Important Than The Gadget Essay1695 Words   |  7 Pagesa rare occasion that you do not see a cell phone when walking down the street. These days everyone has a cell phone and if you do not, then the public looks at you in shock. The cell phone has upgraded communication from the typical party line to the wonders of wireless freedom. Cell phone providers entice people with their hands-free, unlimited text and voice, 4G, mp3, Internet, and video capabilities. Children, as young as kindergarten age, hav e a cell phone and the older retirement generation is

The Bill Of Rights The Amendment Rights - 2558 Words

In 1791, the Bill of Rights was created to specify the individual rights of every human being. Madison James is the creator of the 10 Amendments, he believed it was necessary to create the document to further explain what the Constitution will provide for each person. The Bill of Rights gives every citizen the right to freedom of religion, freedom of speech, as well as the freedom of the press, and lastly the due process rights. This document was formed when the Constitution in 1789 was drafted. Federalist viewed the Bill of Rights as an unnecessary document that the Anti-federalist wanted in order to feel safe in knowing what the Constitution was really about and what was entitled to them. The 9th Amendment assures you cannot be denied certain rights, even if you re not told your rights you still have them. The 9th amendment stated the following, â€Å" the enumeration in the Constitution of certain rights, shall not be constructed to deny or disparage others retained by the pe ople.† This amendment grants you the rights that were not specified in the first 8 Amendments. For example, you have the right to have an abortion and you won t get in trouble because it s not illegal. This amendment was created to limit the power of the government over every individual. This is important for everyone so they aren t taken advantage. In 1965, â€Å"Griswold v. Connecticut,† a supreme court case about the use of birth control. Planned Parenthood League of Connecticut, was givenShow MoreRelatedThe Bill Of Rights : The Amendment Rights2558 Words   |  11 PagesIn 1791, the Bill of Rights was created to specify the individual rights of every human being. Madison James is the creator of the 10 Amendments, he believed it was necessary to create the document to further explain what the Constitution will provide for each person. The Bill of Rights gives every citizen the right to freedom of religion, freedom of speech, as well as the freedom of the press, an d lastly the due process rights. This document was formed when the Constitution in 1789 was draftedRead MoreThe Bill Of Rights : The Amendment Rights2572 Words   |  11 Pages1 . Introduction In 1791, the Bill of Rights was created to specify the individual rights of every human being. Madison James is the creator of the 10 Amendments, he believed it was necessary to create the document to further explain what the Constitution will provide for each person. The Bill of Rights gives every citizen the right to freedom of religion, freedom of speech, as well as the freedom of the press, and lastly the due process rights. This document was formed when the Constitution inRead MoreBill of Rights and Amendments1353 Words   |  6 PagesBill of Rights and Amendments Bill of Rights and Amendments The United States Constitution was recognized to Americans as a vague statement in clarifying the privileges and the rights of individuals and centralizing the power within the government itself. With the passing of the Bill of Rights and the first ten amendments, it grants the people to what is said to be their â€Å"natural rights† following additional rights that have significantly changed our society. Amendments and Constitution Read MoreThe Bill of Rights Amendments984 Words   |  4 Pagesconstitution has an amendment process that has been included in the Bill of Rights. The amendment allows Americans to make changes to the September 17, 1789 United States Constitution, that was ratified and made law (Zink 450).. The amendment process has made it possible for the constitution to change moderately, than being overhauled, and it has been changed to adhere to the current times and changes. The Second Amendment to the US constitution is part of the Bill of Rights that guarantees all AmericanRead MoreThe Amendment Of The Bill Of Rights1185 Words   |  5 PagesAn important provision of the Bill of Rights is the protection of freedom to publish, as provided by the First Amendment. This protection applies to all kinds of publications, even those that print unpopular opinions. In most censorship cases, every attempt is made to suppress the written word after publication, not before. M innesota passed a law in 1925 that sought to prevent newspapers, magazines, and other publications from printing obscene, malicious, scandalous and defamatory material. ThisRead MoreThe Amendment Of The Bill Of Rights933 Words   |  4 Pagescommit actions unless they are considered lawful; no one is above the law. 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The Fifth Amendment, along with the rest of the Bill of Rights, was proposed by James Madison, providing a wayRead MoreThe Bill Of Rights And The Amendment Of The Constitution962 Words   |  4 Pagesincluded the Bill of rights that provided us with Freedom (Schweikart, 2004). The bill of rights was established so each citizen is equally treated and allowed to share their idea and not be disgraced for it (Bodenhamer, 1993). The first ten amendments to the constitution of the United States established basic American civil liberties (Schweikart, 2004). The Bill of rights and the amendments of the constitution were written about the same time by the same people. The Bill of Rights and amendments both focusedRead MoreThe Role Of The Amendments And The Bill Of Rights1242 Words   |  5 PagesUnited Kingdom. The Constitution and the Amendments are the basis for the criminal system in this country and the procedures for the courts and the law enforcement community. In this essay, the rol e of the amendments and the Bill of Rights will be examined as they relate to the court system and the criminal justice system as a whole. One of the significant amendments in criminal policy is the Fourth Amendment. The documents notable components are; the right to be free from unreasonable searches andRead MoreUs Bill of Rights First Amendment1740 Words   |  7 PagesMary Cathleen ThomasUnited States GovernmentGovt-2305-54245Jinnell Killingsworth | U.S. Bill of Rights | â€Å"Amendment I† | | | 2/19/2011 | | â€Å"The First Amendment† In the beginning, our founding fathers where working on drafting a formal Constitution for our newly formed country. The representatives for some of the newly formed states, worried about the current draft of the Constitution. Many of the states and there representatives, had concerns about the wording of the current The Bill Of Rights The Amendment Rights - 2558 Words In 1791, the Bill of Rights was created to specify the individual rights of every human being. Madison James is the creator of the 10 Amendments, he believed it was necessary to create the document to further explain what the Constitution will provide for each person. The Bill of Rights gives every citizen the right to freedom of religion, freedom of speech, as well as the freedom of the press, and lastly the due process rights. This document was formed when the Constitution in 1789 was drafted. Federalist viewed the Bill of Rights as an unnecessary document that the Anti-federalist wanted in order to feel safe in knowing what the Constitution was really about and what was entitled to them. The 9th Amendment assures you cannot be denied certain rights, even if you re not told your rights you still have them. The 9th amendment stated the following, â€Å" the enumeration in the Constitution of certain rights, shall not be constructed to deny or disparage others retained by the pe ople.† This amendment grants you the rights that were not specified in the first 8 Amendments. For example, you have the right to have an abortion and you won t get in trouble because it s not illegal. This amendment was created to limit the power of the government over every individual. This is important for everyone so they aren t taken advantage. In 1965, â€Å"Griswold v. Connecticut,† a supreme court case about the use of birth control. Planned Parenthood League of Connecticut, was givenShow MoreRelatedThe Bill Of Rights : The Amendment Rights2558 Words   |  11 PagesIn 1791, the Bill of Rights was created to specify the individual rights of every human being. Madison James is the creator of the 10 Amendments, he believed it was necessary to create the document to further explain what the Constitution will provide for each person. The Bill of Rights gives every citizen the right to freedom of religion, freedom of speech, as well as the freedom of the press, an d lastly the due process rights. This document was formed when the Constitution in 1789 was draftedRead MoreThe Bill Of Rights : The Amendment Rights2572 Words   |  11 Pages1 . Introduction In 1791, the Bill of Rights was created to specify the individual rights of every human being. Madison James is the creator of the 10 Amendments, he believed it was necessary to create the document to further explain what the Constitution will provide for each person. The Bill of Rights gives every citizen the right to freedom of religion, freedom of speech, as well as the freedom of the press, and lastly the due process rights. This document was formed when the Constitution inRead MoreBill of Rights and Amendments1353 Words   |  6 PagesBill of Rights and Amendments Bill of Rights and Amendments The United States Constitution was recognized to Americans as a vague statement in clarifying the privileges and the rights of individuals and centralizing the power within the government itself. With the passing of the Bill of Rights and the first ten amendments, it grants the people to what is said to be their â€Å"natural rights† following additional rights that have significantly changed our society. Amendments and Constitution Read MoreThe Bill of Rights Amendments984 Words   |  4 Pagesconstitution has an amendment process that has been included in the Bill of Rights. The amendment allows Americans to make changes to the September 17, 1789 United States Constitution, that was ratified and made law (Zink 450).. The amendment process has made it possible for the constitution to change moderately, than being overhauled, and it has been changed to adhere to the current times and changes. The Second Amendment to the US constitution is part of the Bill of Rights that guarantees all AmericanRead MoreThe Amendment Of The Bill Of Rights1185 Words   |  5 PagesAn important provision of the Bill of Rights is the protection of freedom to publish, as provided by the First Amendment. This protection applies to all kinds of publications, even those that print unpopular opinions. In most censorship cases, every attempt is made to suppress the written word after publication, not before. M innesota passed a law in 1925 that sought to prevent newspapers, magazines, and other publications from printing obscene, malicious, scandalous and defamatory material. ThisRead MoreThe Amendment Of The Bill Of Rights933 Words   |  4 Pagescommit actions unless they are considered lawful; no one is above the law. This can create conflict with our constitutional amendments, because the law can revoke our civil freedoms. Kathleen Ann Ruane, Legislative Attorney, acknowledges that there are exceptions on the first amendment of the Bill of Rights. Ruane notes that some forms of speech are not protected under this right such as obscenity, child pornography, and threats. We need these laws to keep our nation under control and safe; even ifRead MoreThe Fifth Amendment and The Bill of Rights654 Words   |  3 Pagesarea at the time of the murder, he or she has the right to remain silent in order to protect him or herself from self-incrimination, a clause in the Fifth Amendment. The Fi fth Amendment upholds the rights of United States citizens against government prosecution. Introduced to the Bill of Rights in 1789, the Fifth Amendment is a noteworthy amendment both during the past and in today’s world. The Fifth Amendment, along with the rest of the Bill of Rights, was proposed by James Madison, providing a wayRead MoreThe Bill Of Rights And The Amendment Of The Constitution962 Words   |  4 Pagesincluded the Bill of rights that provided us with Freedom (Schweikart, 2004). The bill of rights was established so each citizen is equally treated and allowed to share their idea and not be disgraced for it (Bodenhamer, 1993). The first ten amendments to the constitution of the United States established basic American civil liberties (Schweikart, 2004). The Bill of rights and the amendments of the constitution were written about the same time by the same people. The Bill of Rights and amendments both focusedRead MoreThe Role Of The Amendments And The Bill Of Rights1242 Words   |  5 PagesUnited Kingdom. The Constitution and the Amendments are the basis for the criminal system in this country and the procedures for the courts and the law enforcement community. In this essay, the rol e of the amendments and the Bill of Rights will be examined as they relate to the court system and the criminal justice system as a whole. One of the significant amendments in criminal policy is the Fourth Amendment. The documents notable components are; the right to be free from unreasonable searches andRead MoreUs Bill of Rights First Amendment1740 Words   |  7 PagesMary Cathleen ThomasUnited States GovernmentGovt-2305-54245Jinnell Killingsworth | U.S. Bill of Rights | â€Å"Amendment I† | | | 2/19/2011 | | â€Å"The First Amendment† In the beginning, our founding fathers where working on drafting a formal Constitution for our newly formed country. The representatives for some of the newly formed states, worried about the current draft of the Constitution. Many of the states and there representatives, had concerns about the wording of the current

Role of Strategic Marketing

Question: Describe about the process which comprises of analyzing the environmental, competition and other business factors which directly or indirectly impacts the business. Answer: Activity 1 Introduction Strategic marketing is defined as a process which comprises of analyzing the environmental, competition and other business factors which directly or indirectly impacts the business. The process includes identification of market opportunities as well as threats which is utilized for forecasting the future trends of the business and its strategies. To select market target strategies for a product market for each business unit and establish the marketing objectives comprising of development, implementation and managing marketing program positioning strategies for meeting the market needs. Marketing strategy of any company comprises of an integrated but a well-focused set of choices for the organization in an international context (Marketing MO 2013). Strategic marketing in the present business scenario means having a holistic view over the portfolio of products and services offered by the company within different markets and managing it for achieving the overall goals of the company. Role of strategic marketing in an organization Strategic Marketing has its relevance and plays an important role in various areas for the operations of an organization. Some of them are: Profitability: It is the primary motive of any organization and is governed by strategic analysis techniques. Profitability is the purpose of a company which appears in a systematic manner in most of the definitions. From the perspective of strategic management, profitability is not only to be kept in mind but has to include other factors like market share, company, strategies, coherence of its products, etc. Profitability shows the extent to which strategic plans for marketing gets aligned with financial policies of a company (KU 2011). Research and analysis: Analyzing any activity is very important and is regarded as a vital step for reading, evaluating, gathering and generating systems of information regarding marketing intelligence. It allows the managers for deciding the markets as well as the most attractive products which the company could offer in the future. By not having a good analysis approach for a marketing plan there isnt a possibility of having a well-defined strategic marketing plan and then its very difficult to build on it. It is the robustness of strategic marketing plans which determines different aspects that includes opportunity, validity, feasibility, coherence, vulnerability, flexibility, and profitability. Catering to markets and offering products: Strategic analysis of marketing refers to future situation for products and markets which tries to offer a guide to a companys path and the place a company should expect to be in the coming future. Its very important that there is a clear definition of what needs to be interpreted for product and the markets collectively clubbed with the marketing strategies which are open to interpretations. Resource allocation: Strategic marketing also explores as well as offers relevance to importance of negotiation different types of resources. It includes financial, production, human, marketing budgets, etc. These factors like launch of new products, divestment, diversification, etc. are related in a direct manner with the term strategic marketing. For all the marketing managers, it would be a very important aspect to know as well as manage the economic flows as well as financial statements (NTPU 2010). Relationship between the corporate strategy and marketing strategy Corporate strategy of a company is created in order to meet its goals and objectives while the marketing strategy offers the path to achieve them. Future, path, goal, intentions, and evolution are different kind of adjectives which are being used for defining the corporate strategies of an organization. The strategic marketing strategy includes a high interest of knowing the future while leaving the base of logical uncertainty behind. Its impossible for controlling the elements as well as variables which influence the discipline. It is very important that the executive management of any business stays in close contact with the marketing department for determining if the corporate strategies which they wish to go ahead with aligns with the companys marketing strategies. For example, the company has a cost containment strategy which comprise of usage of cheaper materials for making the product of the company may lead to a damage to the upscale brand of the business which relies of the pricing, distribution and brand strategies of the company. In case the upscale womens dress company buys another bargain brand for the same products, the marketing department might suggest that the two identities are separated and not merged into one. Development of a marketing strategy Planning process is the critical stage for developing any kind of marketing strategy. As per a general role planning is the process which lays the roadmap for a set of activities which need to be implemented in order to achieve predefined objectives. By integrating the strategic management process, the companies evaluate the current threats and opportunities which the product or the market has on offer. Based on their analysis, the company prepares a defined approach or a marketing strategy which leverages upon the positives and overpowers the negative aspects of the entire process. Total Marketing solution is one of the emerging areas which is acts as a strategic management for a company and undertakes the process of helping the business owners as well as managers for achieving marketing as well as business development objectives (Hewelett 2012). The approach helps the clients in achieving their objectives which intends to grow the revenues as well as the profitability to improve the stakeholder communication and engagement. The team usually is the drivers to success and adds value to the clients when it comes to provision of real clarity for thinking across the targets as well as the go-to market proposition should look like. The approach to prepare a marketing strategy is for enabling the customers in building their sales as well as profitability being based on the marketing strategy which focusses around development of a sustainable relationship among the customers. It is done by rigorous application of the results which is market led as well as customer centric approach which helps the company in achieving significant improvements in terms of sales and profitability. Activity 2 Total Marketing Solution is an information based approach which tries to integrate the strategic management processes of an organization with the end goals or the corporate strategy of the company. The entire process tries to evaluate the external as well as internal analysis of the environment in which the business operations of the organization is being carried out. The following is recommended training session for utilizing the total marketing solutions to benefit the organization: Approaches for internal environmental analysis Internal analysis of the business environment begins from the process of identification as well as evaluation of the organizations specific characteristics. It would include the resources, capabilities, core competencies, etc. The Total Marketing Solution based on internal analysis comprise of the following: Define the current vision of the organization Define its mission Define the strategic objectives Define the strategies Resources would be the assets which the organization would carry out for each and every work activities as well as processes in relation to the business definition, mission, goals as well as objectives. The evaluation would look comprehensively into the financial resources, physical assets, intangible resources, human resources, and the structural cultural resources. The tools which could be used for internal evaluation would include SWOT analysis and Porters 5 force analysis. Evaluation of the approaches to external environments External environment includes the factors which affect the company from outside its core operations. It includes the markets, demand and supply, customer taste and preferences, political conditions, and much more. The approach adopted for analyzing the organization and its external environment includes the following layers: Macro-environment Industry or Sector Competitors Organization For analyzing the above factors it is important to have different sets of approaches which would include: Macro-environment: It includes trends which are shaping up both at national and international levels. I would include the factors like political, sociological, technological, etc. Micro-environment: It includes analyzing the operating environment or the industry sector where the firm is presently competing in. Competitor Analysis: This would seek to understand the rival offers which is present from other firms of the same industry. Market Analysis: It would include analyzing the current needs of the customers in the present market as well as the emerging needs of the future customers (Evaluation Canada 1993). Integrating the external and internal analysis of an organization In order to integrate the external and internal analysis of the above it would need an organization to carry out the following steps: Prepare the current market profile emphasizing on the organization, customer interactions and states the products or services which an organization is selling and where it is selling. Clearly identify different sources which offer competitive advantage or disadvantage in product market segments. It is a step which determines the reasons as why customers choose the products by the organization instead of the other competitors. It would include information regarding the costs, products, service attributes, etc. Clearly define the different capabilities and competencies of the organization by using the results derived from the analysis of resources, skills, abilities and different divisions that determine the elements that leads towards the core competitive advantages. Classify the different capabilities as well as competencies which are for strategic importance. Here one needs to judge the strategically important areas as per the availability of the organizations capabilities, the tangible benefits, and the level of difficulties (Cornell 2005). Lastly the organization needs to identify as well as agree over the key capabilities as well as competencies. These key capabilities and competencies offer the basis for resource allocation. It can use different criteria which could determine if resources and capabilities which the firm possess are its weakness or strength. Activity 3 Ways in which marketing strategies could be used to offer greater competitive advantage to an organizaiton The following report offers an insight to how greater competitive advantage could be achieved by an organizaiton by utilising the TMS at the organization. Strategies which could contribute towards additing business comeptitive advantage Have experienced and skilled managers in the top management Keep up the same energy levels, persistance and resourcefullness throughout Offer products which is as per the market demands and better than its competitors. Have the ability of creating buzz across product categories with aggressive and strategic marketing systems. Ability of converting deals and selling the products at best possible prices in a particular market. Have the ability of keep developing new products for retaining and building the customer base. Ability of convering deals for working with the resource supliers and keep the costs lower Having the maturity for treating the suppliers, employees, and partners. Create a connection in between products and the places it could be obtained (Sonia Sepbastiao 2009). Create a steady source for the business during good exonomic times as well as downturns. Range of marketing communicaiton strategies for business to add competitive advantage As a part of a comprehensive marketing communicaiton strategy the business for making it a compeittive advantage needs to include: The ability for increasing the need of transparency in the corporate communications for having closer scrutiny by media and public. Increase the use of social media and the business implications. Consider the demographics outside the workplace and the way in which it could affect the external communicaitons. Implementing marketing strategies and the approaches for implemeting them in an organization In order to implement marketing strategies which add to the competitive advantage to an organization it would need an integration of the factors discussed above. An organization would need to know the market through the external analysis and evaluate the capacities it has by conducting an internal analysis. Once both the results are presented, an organization can build upon the strategies by integrating different channels of communication which facilitates the operations of a business across different markets and departments. The marketing strategy needs to be build in a manner which compliments and initiates to achieve the core corporate objectives of the organizaiton (MU 2014). References 1. Marketing MO 2013, The Strategic Marketing Process, accessed on 19th June 2015, https://www.marketingmo.com/wp-content/uploads/2013/12/The-Strategic-Marketing-Process-eBook.pdf 2. KU 2011, Strategic Marketing, accessed on 19th June 2015, https://library.ku.ac.ke/wp-content/downloads/2011/08/Bookboon/Strategy/strategic-marketing.pdf 3. NTPU 2010, Marketing strategy and planning, accessed on 19th June 2015, https://web.ntpu.edu.tw/~jason/120%20MM/reference%201/Marketing%20strategy%20and%20planning_PDF_.pdf 4. EDIS, Strategic Marketing Management: Building a Foundation for Your Future, accessed on 19th June 2015, https://edis.ifas.ufl.edu/pdffiles/FE/FE29900.pdf 5. JBPUB, Strategic Marketing Management: Building a Foundation for Your Future, accessed on 19th June 2015, https://samples.jbpub.com/9780763783334/83334_CH02_5713.pdf 6. Hewelett 2012, Evaluation principles and practices 2012, accessed 19th June 2015, https://www.hewlett.org/uploads/documents/EvaluationPrinciples-FINAL.pdf 7. Evaluation Canada 1993, Internal Evaluation: An essential tool for human services organizations, 19th June 2015, accessed on https://www.evaluationcanada.ca/secure/08-2-001.pdf 8. Cornell 2005, A fundamental choice: internal or external evaluation?, accessed on 19th June 2015, www.birds.cornell.edu/citscitoolkit/toolkit/steps/effects/resource-folder/Internal%20or%20External%20Evaluation.pdf 9. Sonia Sepbastiao 2009, Strategic Integrated Marketing Communication, accessed on 19th June 2015, https://soniapsebastiao.weebly.com/uploads/2/0/3/9/20393123/ebook_strategi_imc.pdf 10. MU 2014, Strategic Marketing and Communications Three-Year Plan, accessed on 19th June 2015, https://faculty.mu.edu.sa/public/uploads/1358430500.6075strategic%20marketing16.pdf